When purchasing promotional products, sustainability plays an increasingly central role – and not just for the products themselves. Companies are placing more importance on partnering with suppliers who take ecological, social, and economic responsibility seriously, are certified, and operate transparently. Today, sustainability is no longer just a bonus; it is a decisive factor when choosing the right promotional products supplier and is increasingly mandated by legal due diligence requirements, for example, in the counterproposal to the Swiss Responsible Business Initiative.
According to a recent study, over half of corporate clients actively consider sustainability criteria when ordering promotional gifts. 55 % specifically prioritize suppliers with environmentally friendly solutions, and 70 % of consumers prefer companies that take responsibility for the environment and resources. (Source: WifiTalents)
But how can you tell which supplier truly acts sustainably?
Labels, external ratings, and certifications such as EcoVadis, ISO 14001, amfori BSCI, FSC®, or participation in the UN Global Compact provide clear evidence of responsible processes across the entire value chain.
To give you an overview, we have analyzed and compared the leading players in the Swiss promotional products market.
Many suppliers include sustainability promises in their portfolio, but not all can demonstrate that they implement these consistently, systematically, and transparently. For our ranking, we defined the ten most important criteria that allow real responsibility to be measured.
| Criterion | Description & Relevance | |
|---|---|---|
| EcoVadis Score | An international, independent platform that evaluates companies on environmental, labor & human rights, ethics, and sustainable procurement practices. Provides transparent insight into sustainability performance and allows objective comparison. | |
| ISO 14001 Certification | International standard for environmental management systems. Demonstrates that a company systematically measures, manages, and continuously improves its environmental impact. | |
| amfori BSCI or Sedex | Membership in these international networks signals fair working conditions, social responsibility, and transparent, monitored supply chains. | |
| FSC® Chain of Custody Certification | Certification for sustainable wood and paper products. Ensures materials come from responsibly managed forests and traceability throughout the supply chain. | |
| UN Global Compact | Membership in this international initiative commits companies to uphold ethical standards regarding human rights, labor norms, environmental protection, and anti-corruption practices. | |
| CO₂ Accounting & Climate Action | Systematic tracking and monitoring of CO₂ emissions as a basis for targeted reduction measures. Contributions to climate protection, reforestation, or renewable energy demonstrate additional commitment. | |
| Sustainability Reports | Document progress, implemented measures, and future goals. Create transparency and trust for customers, partners, and the public. | |
| Proven Sustainable Product Range | A broad range of sustainable products made from environmentally friendly, durable materials makes ecological responsibility visible. | |
| Other Certificates, Labels & Initiatives | Additional evidence of deeper sustainability and social responsibility highlights commitment to ecological, ethical, and social standards. |
Let’s Evaluate! The following suppliers were included and analyzed in the study:
The Result:
(Percentage score 0–100 %)
| Rank | Promotional Products Supplier | Score | Rating* |
|---|---|---|---|
| 1 | bb trading | 96 % | Excellent |
| 2 | Pandinavia | 66 % | Very Good |
| 3 | Kaiser Promotion | 58 % | Good |
| 4 | IGO | 44 % | Satisfactory |
| 5 | Manroof | 21 % | Limited Evidence |
| 6+ | allbranded, Eckert, Gadget Factory, giffits, Polydono, Supremia, Wipex | 6 % – 19 % | Insufficient Evidence |
*The scores are based on a points system assessing the depth and breadth of each supplier’s sustainability evidence (see full analysis here).
Rank 1:
bb trading werbeartikel ag
Assessment: Leading Swiss provider with maximum transparency, extensive sustainability and social standards, and a broad, innovative product portfolio. bb trading sets benchmarks with its certifications, active climate protection measures, and the bb. Eco Rating, providing full transparency for sustainable promotional products.
Rank 2:
Pandinavia AG
Assessment: Excellent Swiss supplier with broad sustainability profile and commitment to social, environmental, and climate initiatives. Offers diverse sustainable solutions for customers.
Rank 3:
Kaiser Promotion AG
Assessment: Agile SME with impressive sustainability performance relative to size. Despite limited certification resources, delivers EcoVadis Platinum, environmental projects, and a broad sustainable product offering.
Rank 4:
IGO Werbeartikel AG
Part of Plato Group (Netherlands) – some certifications held at group level
Assessment: Strong sustainability profile, mostly at group level due to Plato Group affiliation. Limited independent certifications. Offers some sustainable products and environmentally conscious initiatives.
Rank 5:
Manroof GmbH
Assessment: Offers a good sustainable assortment and internal engagement but lacks comprehensive external certifications or reports.
Rank 6+:
allbranded, Eckert, Gadget Factory, giffits, Polydono, Supremia, Wipex
These market players show limited or no verifiable sustainability evidence. Sometimes only one certification or membership exists without further strategies or transparent processes. Often, only products like wooden pens or bamboo cutting boards appear «sustainable», which does not reflect true corporate responsibility. Smaller companies may have understandable limitations in time and budget. The difference lies in investing consciously in standards, audits, training, and transparent processes that go beyond a sustainable product range. Without recognized certifications or verifiable proof, the engagement is hard to assess. Such evidence is not just a quality indicator but also crucial to meet legal due diligence obligations and ensure supply chain security.
In the Swiss promotional products market, it becomes clear which suppliers take sustainability seriously and which act only sporadically. bb trading sets the benchmark: the company combines extensive certifications, transparent processes, and a broad, sustainable product portfolio that fully covers ecological and social criteria.
As a pioneer in innovation and sustainability, bb trading has shaped many of the best practices now established in the industry. Approaches such as systematic product evaluation and transparent CO₂ accounting have often been adopted by competitors, yet none reach the same level of traceability and documentation. Other Swiss top 5 suppliers, like Pandinavia, Kaiser Promotion, or IGO, show commitment in ecological and social areas but do not achieve the same depth in certifications, internal analyses, and transparency.
bb trading is the only Swiss promotional products supplier of its size to be awarded EcoVadis Platinum in the top 1 % segment and ranks among the first directly FSC®-certified providers. Other key certifications such as amfori BSCI, ISO 14001, UN Global Compact, and bio.inspecta ensure fair production conditions, responsible sourcing of materials, and controlled supply chains.
In addition to external standards, bb trading uses its own «bb. Eco Rating» to evaluate every product comprehensively based on material choice, production, packaging, transport, social standards, recyclability, and lifecycle. This is complemented by the «Climate Impact» label, which accounts for the CO₂ emissions of all products and invests the corresponding climate contributions – at no extra cost for customers—into high-quality myclimate projects in Switzerland and Tanzania. Sustainability and climate protection thus become measurable, traceable, and directly actionable.
For companies, this means: high-quality, sustainable promotional products from a supplier that actively practices responsibility, ensures transparency, and credibly supports CSR and sustainability goals – a level of commitment unmatched by any other Swiss provider.
The comparison makes it clear: in the promotional products market, sustainability no longer separates the good from the better, but the credible from all others. Proof beats promises.