Promotional products are among the most effective and cost-efficient forms of advertising within the entire marketing mix. Their strength lies in the combination of daily use, broad reach, and strong brand loyalty.
Recent studies show:
- 89% of the population come into contact with promotional products daily – this is a higher reach than traditional media such as TV or print.
- 98% of the core target group own at least one promotional item – tactile advertising media are therefore almost everywhere present.
- 91% of recipients use the items themselves – resulting in minimal scatter loss. Additionally, promotional products are used on average once a day, which ensures a very high chance of advertising contact.
- 61% of items remain in possession for over a year – your message therefore has a lasting impact.
Thanks to their tangible quality, promotional products engage multiple senses, build trust, and strengthen the emotional connection to the brand. Whether classic ballpoint pens, notepads, or mugs, high-quality textiles, or modern giveaways like power banks, Bluetooth speakers, or multifunctional cables – promotional products offer suitable solutions for every occasion and target audience. They are thus a sustainable marketing tool that increases brand awareness, fosters customer loyalty, and sustainably enhances your brand recognition.
Source: werbeartikel-wirken.gww.de