Help centre & FAQ

Privacy policy

1. Data Protection at a Glance

General Information 

The following notes provide a simple overview of what happens to your personal data when you visit our website. Personal data is any information that can identify you personally. For detailed information on data protection, please refer to our privacy policy listed below this text.

Data Collection on Our Website Who is responsible for data collection on this website? 
Data processing on this website is carried out by the website operator. You can find the contact details of the
operator in the imprint of this website.

How do we collect your data?

Your data is collected in part by you providing it to us. For example, this may involve data you enter into a contact form or in our chat.

Other data is collected automatically when you visit the website through our IT systems. This mainly involves technical data (e.g. Internet browser, operating system, or time of page view). This data is collected automatically as soon as you access our website.

How do we use your data?

Some of the data is collected to ensure the website is provided correctly. Other data may be used to analyse your user behaviour.

What rights do you have regarding your data?

You have the right to receive free information about the origin, recipient, and purpose of your stored personal data at any time. You also have the right to request the correction, blocking, or deletion of this data. For these requests, as well as for further questions on data protection, you can contact us at the address provided in the imprint at any time. Additionally, you have the right to lodge a complaint with the relevant supervisory authority.

Furthermore, you have the right to request the restriction of the processing of your personal data under certain circumstances. Details on this can be found in the privacy policy under "Right to Restrict Processing".

Analysis Tools and Third-Party Tools

When you visit our website, your browsing behaviour may be statistically analysed. This is done primarily with cookies and so-called analysis programmes. The analysis of your browsing behaviour is usually done anonymously; the browsing behaviour cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information can be found in the following privacy policy.

You can object to this analysis. We will inform you about the options for objection in this privacy policy.

2. General Notes and Mandatory Information

Data Protection

The operators of these pages take the protection of your personal data (any information that relates to an identified or identifiable natural person) very seriously. We treat your data confidentially and according to the legal data protection regulations as well as this privacy policy.

When you use this website, various data is collected. This privacy policy explains which data we collect and how we use it. It also explains how and for what purpose this is done.

We point out that data transmission over the Internet (e.g., when communicating via email) may have security gaps. A complete protection of data against access by third parties is not possible.

By using this website, you agree to the collection, processing, and use of data in accordance with the following description.

The responsible entity for data processing on this website is:
bb trading werbeartikel ag Bernstrasse 90 CH-8953 Dietikon

Telephone: 044 745 69 69 Email: info@bbtrading.ch

The responsible entity is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Many data processing operations are only possible with your explicit consent. You can withdraw any consent already given at any time. A simple notification by email to us is sufficient. The legality of the data processing carried out until the withdrawal remains unaffected by the withdrawal.

Purpose of Data Processing

Processing includes any handling of personal data, regardless of the methods and procedures used, particularly the storing, disclosing, collecting, deleting, saving, altering, destroying, and using of personal data. We process personal data in accordance with Swiss data protection law (DSG) and the General Data Protection Regulation (GDPR). We process personal data for the following purposes:

  • Processing of personal data to fulfil a contract with the data subject and to carry out corresponding pre-contractual measures.
  • Processing of personal data to comply with a legal obligation that we are subject to according to applicable Swiss or EU law, or according to applicable law of a country where the GDPR is wholly or partly applicable.
  • Processing of personal data to safeguard our legitimate interests or those of third parties, unless the fundamental freedoms and rights and interests of the data subject outweigh them. Legitimate interests include, in particular, our business interests, providing our website, information security, enforcing our legal claims, and compliance with Swiss law.
  • We process personal data for as long as necessary for the respective purpose or purposes. In the case of longer storage obligations due to legal and other obligations to which we are subject, we restrict the processing accordingly.

Right to Object to Data Collection in Specific Cases and Against Direct Advertising (Art. 21 GDPR)

If the data processing is based on Art. 6 (1) (e) or (f) GDPR, you have the right to object to the processing of your personal data at any time for reasons related to your particular situation; this also applies to profiling based on these provisions. The respective legal basis for processing can be found in this privacy policy. If you object, we will no longer process your affected personal data unless we can demonstrate compelling legitimate grounds for processing that override your interests, rights, and freedoms, or the processing is for the establishment, exercise, or defence of legal claims (objection under Art. 21 (1) GDPR).

If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such advertising; this also applies to profiling, as far as it is related to such direct marketing. If you object, your personal data will no longer be used for direct marketing purposes (objection under Art. 21 (2) GDPR).

Right to Lodge a Complaint with the Relevant Supervisory Authority

In the case of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, particularly in the member state of their habitual residence, place of work, or the location of the alleged infringement. The right to lodge a complaint does not affect other administrative or judicial remedies.

Right to Data Portability

You have the right to request the transfer of data that we process based on your consent or in the performance of a contract to you or to a third party in a structured, commonly used, and machine-readable format. If you request the direct transfer of the data to another responsible party, this will only be done if it is technically feasible.

SSL/TLS Encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries you send to us as the site operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted Payment Transactions on This Website

If, after concluding a paid contract, there is an obligation to transmit your payment data (e.g., bank account number for direct debit), this data is required for payment processing.

Payment transactions via the common payment methods (Visa/MasterCard, direct debit) are exclusively carried out via an encrypted SSL or TLS connection. An encrypted connection is indicated by the address line of the browser changing from "http://" to "https://" and by the lock symbol in your browser line.

With encrypted communication, your payment data transmitted to us cannot be read by third parties.

Information, Blocking, Deletion, and Correction

Within the framework of the applicable legal provisions, you have the right to receive free information about your stored personal data, its origin and recipients, and the purpose of the data processing and, if applicable, the right to correct, block, or delete this data. For these requests, as well as for further questions regarding personal data, you can contact us at the address provided in the imprint at any time.

Right to Restrict Processing

You have the right to request the restriction of the processing of your personal data. To do this, you can contact us at the address provided in the imprint at any time. The right to restriction of processing exists in the following cases:

  • If you dispute the accuracy of your personal data stored with us, we generally need time to verify this. For the duration of the verification, you have the right to request the restriction of processing of your personal data.
  • If the processing of your personal data is unlawful, you may request the restriction of data processing instead of deletion.
  • If we no longer need your personal data, but you require it for the assertion, exercise, or defence of legal claims, you have the right to request the restriction of processing of your personal data instead of deletion.
  • If you have objected under Art. 21 (1) GDPR, a balancing of interests between yours and ours needs to be made. As long as it is not yet determined whose interests outweigh, you have the right to request the restriction of processing of your personal data.
  • If you have restricted the processing of your personal data, such data – apart from its storage – may only be processed with your consent or for the establishment, exercise, or defence of legal claims or to protect the rights of another natural or legal person or for reasons of important public interest of the European Union or a member state.

Objection to Advertising Emails

The use of contact data published under the imprint obligation for sending unsolicited advertising and informational materials is hereby rejected. The operators of the pages expressly reserve the right to take legal action in the case of unsolicited sending of advertising information, such as spam emails.

3. Data Collection on Our Website

Cookies

Our website uses cookies. Cookies are small text files that are stored on your device and that your browser stores. Cookies do not cause any damage to your device and do not contain viruses. The cookies help us to make our offer more user-friendly, effective, and secure.

Most of the cookies we use are so-called "session cookies". They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies allow us to recognise your browser on your next visit.

You can adjust the settings in your browser to inform you about the setting of cookies and to allow cookies only in individual cases. You can also enable the automatic deletion of cookies when closing your browser and activate the blocking of cookies in specific cases or in general. If cookies are disabled, the functionality of this website may be limited.

Server Log Files

The provider of this website automatically collects and stores information in so-called server log files that your browser automatically transmits to us. This information includes:

  • Browser type and version
  • Operating system used
  • Referrer URL
  • Hostname of the accessing computer
  • Time of the server request
  • IP address

This data is not combined with data from other sources. The basis for data processing is Art. 6 (1) (b) GDPR, which allows the processing of data to fulfil a contract or pre-contractual measures.

Contact Form
When you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provide, are stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not share this data without your consent.

The processing of the data entered in the contact form is therefore solely based on your consent (Art. 6 (1) (a) GDPR). You can withdraw your consent at any time. A simple notification by email is sufficient. The legality of the data processing operations carried out until the withdrawal remains unaffected by the withdrawal.

Registration
You can register on our website to use additional features. We use the data entered only for the purpose of using the respective offer or service. The mandatory information requested during registration must be provided in full. Otherwise, we will refuse the registration.

We use the email address you provided during registration to inform you about important changes, such as changes in the scope of the offer or technical circumstances.

The processing of the data entered during registration is based on your consent (Art. 6 (1) (a) GDPR). You can withdraw your consent at any time. A simple notification by email to us is sufficient. The legality of the data processing operations carried out until the withdrawal remains unaffected by the withdrawal.

Customer and Contract Data

We collect, process, and use personal data only to the extent necessary for establishing, structuring the content, or changing the legal relationship (inventory data). This is done based on Art. 6 (1) (b) GDPR, which allows the processing of data to fulfil a contract or pre-contractual measures. We collect, process, and use personal data about the use of our website (usage data) only to the extent necessary to enable the user to use the service or to bill the user.

4. Analysis Tools and Advertising

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC (www.google.com). Google Analytics uses cookies, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

Google will use this information to evaluate your use of the website, compile reports on website activity for website operators, and provide other services related to website activity and Internet usage. Google may also transfer this information to third parties if required by law or if third parties process this data on behalf of Google.

Google Analytics is used based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analysing user behaviour to optimise both their website and their advertising.

Microsoft Clarity

This website uses Microsoft Clarity to analyse user behaviour and improve website usability. Clarity records interactions on the website, such as mouse movements and clicks, but does not collect personal data. Data is collected in an anonymised form.

Hotjar

Hotjar is used to understand user behaviour better, such as tracking mouse movements, clicks, and scroll depths. This helps us improve our website. The data is collected in a way that does not identify individual users.

5. Newsletter

Newsletter Data

If you wish to receive the newsletter offered on the website, we need an email address from you as well as information that allows us to verify that you are the owner of the given email address and agree to receive the newsletter. Further data is not collected or is collected only on a voluntary basis. We use this data exclusively for sending the requested information and do not share it with third parties.

The processing of the data entered in the newsletter registration form is based on your consent (Art. 6 (1) (a) GDPR). You can withdraw your consent at any time. A simple notification by email to us is sufficient. The legality of the data processing operations carried out until the withdrawal remains unaffected by the withdrawal.

6. Plugins and Tools

Google Web Fonts

This site uses web fonts provided by Google for uniform font display. When you call up a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.

To do this, the browser you use must connect to Google’s servers. This tells Google that our website has been accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 (1) (f) GDPR.

If your browser does not support web fonts, a standard font from your computer is used.

YouTube

Our website uses plugins from the YouTube site operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

When you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, YouTube can associate your browsing behaviour with your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used in the interest of presenting our online offers in an appealing manner. This constitutes a legitimate interest within the meaning of Art. 6 (1) (f) GDPR.

7. Changes to This Privacy Policy

We may update our privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page. You are advised to review this privacy policy periodically for any changes. Changes to this privacy policy are effective when they are posted on this page.

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