Privacy policy

1. Data Protection at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data includes all data that can personally identify you. Detailed information on data protection can be found in our privacy policy below this text.

Data Collection on Our Website

Who is responsible for data collection on this website?
The data processing on this website is carried out by the website operator, whose contact details can be found in the site's legal notice.

How do we collect your data?
Some data is collected when you provide it to us, for instance, data you enter into a contact form or our chat.

Other data is automatically collected by our IT systems when you visit the website. This data primarily includes technical details (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter our website.

What do we use your data for?
Some data is collected to ensure the website is provided without errors. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?
You have the right to obtain information about the origin, recipients, and purpose of your stored personal data free of charge at any time. You also have the right to request correction, blocking, or deletion of these data. You may contact us at any time under the address provided in the legal notice for further questions on data protection. You also have the right to lodge a complaint with the relevant supervisory authority.

Furthermore, you have the right to request restriction of the processing of your personal data under certain circumstances. Details can be found in the privacy policy under "Right to Restriction of Processing."

Analytics Tools and Third-Party Tools

Your surfing behavior may be statistically analyzed when you visit our website. This is mainly done using cookies and so-called analytics programs. The analysis of your surfing behavior is usually anonymous; surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information can be found in the following privacy policy.

You can object to this analysis. We will inform you about the objection options in this privacy policy.

2. General Information and Mandatory Information

Data Protection

The operators of these pages take the protection of your personal data (all information relating to an identified or identifiable natural person) very seriously. We treat your data confidentially and according to legal data protection regulations as well as this privacy policy.

Various data are collected when you use this website. This privacy policy explains which data we collect and what we use it for. It also explains how and for what purpose this happens.

Please note that data transmission on the internet (e.g., when communicating by e-mail) may have security vulnerabilities. Complete protection of data against third-party access is not possible.

By using this website, you agree to the collection, processing, and use of data as described below.

The responsible entity for data processing on this website is:
bb trading werbeartikel ag
Bernstrasse 90
CH-8953 Dietikon

Phone: 044 745 69 69
E-mail: [email protected]

The responsible entity is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data (e.g., names, e-mail addresses, etc.).

Many data processing operations are only possible with your express consent. You can withdraw your given consent at any time. A simple e-mail message to us is sufficient for this. The legality of the data processing carried out before the withdrawal remains unaffected by the withdrawal.

Purpose of Data Processing
Data processing encompasses all actions with personal data, regardless of the means and procedures used, including storing, disclosing, obtaining, deleting, saving, modifying, destroying, and using personal data. We process personal data in accordance with Swiss data protection law (DSG) and the General Data Protection Regulation (GDPR). We process personal data for the following purposes:

• Processing personal data to fulfill a contract with the person concerned or to carry out pre-contractual measures.
• Processing personal data to fulfill a legal obligation to which we are subject, according to applicable Swiss or EU law or the law of a country where the GDPR applies.
• Processing personal data to protect the legitimate interests of us or third parties, provided that the fundamental freedoms, rights, and interests of the person concerned do not outweigh these. Legitimate interests include our economic interest in providing our website, information security, enforcing our legal claims, and compliance with Swiss law.

We process personal data for the time required for the respective purpose or purposes. For longer retention obligations due to legal or other obligations, we restrict processing accordingly.

Right to Object to Data Collection in Special Cases and Direct Advertising (Art. 21 GDPR)

If the data processing is based on Art. 6 para. 1 lit. e or f GDPR, you have the right to object to the processing of your personal data at any time for reasons arising from your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which a processing is based can be found in this privacy policy. If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights, and freedoms or the processing serves to assert, exercise, or defend legal claims (objection according to Art. 21 para. 1 GDPR).

If your personal data are processed for direct marketing purposes, you have the right to object to the processing of your personal data for such advertising purposes at any time; this also applies to profiling, insofar as it is associated with such direct advertising. If you object, your personal data will no longer be used for direct marketing purposes (objection according to Art. 21 para. 2 GDPR).

Right to Complain to the Competent Supervisory Authority

In case of violations of the GDPR, data subjects have the right to complain to a supervisory authority, especially in the member state of their habitual residence, workplace, or the place of the alleged violation. The right to complain exists regardless of other administrative or judicial remedies.

Right to Data Portability

You have the right to receive data that we process on the basis of your consent or in fulfillment of a contract in a commonly used, machine-readable format. You have the right to request the direct transfer of the data to another controller, insofar as technically feasible.

SSL or TLS Encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries you send to us as the site operator, this site uses SSL or TLS encryption. An encrypted connection can be recognized by the address line of the browser changing from "http://" to "https://" and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties.

Encrypted Payment Transactions on This Website

If there is an obligation to provide us with your payment data (e.g., account number for direct debit) after concluding a fee-based contract, this data is required for payment processing.

Payment transactions using common means of payment (Visa/MasterCard, direct debit) are exclusively conducted via an encrypted SSL or TLS connection. An encrypted connection can be recognized by the browser's address line changing from "http://" to "https://" and by the lock symbol in your browser line.

With encrypted communication, your payment data that you transmit to us cannot be read by third parties.

Access, Blocking, Deletion, and Correction

Within the framework of applicable legal provisions, you have the right to free information about your stored personal data, its origin, recipients, and the purpose of the data processing and, if necessary, a right to correct, block, or delete this data. For further questions on the topic of personal data, you can contact us at any time under the address provided in the legal notice.

Right to Restriction of Processing

You have the right to request restriction of the processing of your personal data. For this, you can contact us at any time at the address provided in the legal notice. The right to restriction of processing exists in the following cases:

• If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. During the verification period, you have the right to request restriction of the processing of your personal data.
• If the processing of your personal data was or is unlawful, you may request restriction of data processing instead of deletion.
• If we no longer need your personal data, but you need it to assert, exercise, or defend legal claims, you have the right to request restriction of processing instead of deletion.
• If you have objected under Art. 21 para. 1 GDPR, a balance must be struck between your interests and ours. As long as it is not clear whose interests prevail, you have the right to request restriction of the processing of your personal data.

If you have restricted the processing of your personal data, these data may only be processed - apart from their storage - with your consent or for asserting, exercising, or defending legal claims or for protecting the rights of another natural or legal person or for reasons of important public interest of the European Union or a member state.

Objection to Advertising Emails

The use of contact data published within the framework of the legal notice obligation for sending unsolicited advertising and information materials is hereby prohibited. The site operators expressly reserve the right to take legal action in the event of unsolicited advertising information, such as spam emails.

3. Data Protection Officer

Statutory Data Protection Officer

We have appointed a data protection officer for our company.

Laurens Jansz
bb trading werbeartikel ag
Bernstrasse 90
CH-8953 Dietikon

Phone: 044 745 69 68
Email: [email protected]

4. Data Collection on Our Website

Cookies

The websites partially use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies make our offer more user-friendly, effective, and secure. Cookies are small text files stored on your computer and saved by your browser.

Most of the cookies we use are so-called “session cookies.” They are automatically deleted after your visit. Other cookies remain on your device until you delete them. These cookies allow us to recognize your browser on your next visit.

You can set your browser to be informed about the setting of cookies and allow cookies only on a case-by-case basis, exclude the acceptance of cookies for certain cases or in general, and enable the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

Cookies necessary for the electronic communication process or providing certain functions you desire (e.g., shopping cart function) are stored based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. Other cookies (e.g., cookies for analyzing your surfing behavior) are treated separately in this privacy policy.

Server Log Files

The provider of these pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• Browser type and browser version
• Operating system used
• Referrer URL
• Hostname of the accessing computer
• Time of server request
• IP address

These data will not be combined with other data sources.

The basis for data processing is Art. 6 para. 1 lit. f GDPR, which allows data to be processed for fulfilling a contract or pre-contractual measures.

Contact Form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and for any follow-up questions. We will not pass on these data without your consent.

The processing of data entered into the contact form is based exclusively on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. A simple message to us by e-mail is sufficient for this. The legality of the data processing carried out before the revocation remains unaffected by the revocation.

The data you provide in the contact form will remain with us until you request deletion, revoke your consent for storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions – particularly retention periods – remain unaffected.

Registering on This Website

You can register on our website to use additional features on the site. We only use the data entered for registration for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will refuse registration.

We use the e-mail address provided during registration to inform you about important changes, such as the scope of the offer or technically necessary changes.

The data entered during registration is processed based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent at any time. A simple message to us by e-mail is sufficient for this. The legality of the data processing carried out before the revocation remains unaffected by the revocation.

The data collected during registration will be stored by us as long as you are registered on our website and will then be deleted. Statutory retention periods remain unaffected.

Processing of Data (Customer and Contract Data)

We collect, process, and use personal data only to the extent necessary for establishing, content arrangement, or modification of the legal relationship (inventory data). This is done based on Art. 6 para. 1 lit. b GDPR, which allows data processing to fulfill a contract or pre-contractual measures. We collect, process, and use personal data regarding the use of our websites (usage data) only to the extent necessary to enable the user to use the service or to bill for it.

The collected customer data will be deleted after the order is completed or the business relationship is terminated. Statutory retention periods remain unaffected.

Invoice Purchase: Credit Check by Ideal Payment 

The privacy policy for credit checks and invoicing of invoices or installments can be found at ideal-payment.ch/datenschutz. It explains how we collect, use, and protect your data. This statement complies with the requirements of the Swiss Data Protection Act (DSG).

5. Analytics Tools and Advertising

Google Analytics

This website uses features of the web analytics service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called “cookies.” These are text files stored on your computer that enable analysis of your use of the website. The information generated by the cookie about your use of this website is generally transmitted to and stored by Google on servers in the USA.

The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.

IP Anonymization
We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or other parties to the Agreement on the European Economic Area before transmission to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, compile reports on website activity, and provide other services related to website and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser Plugin
You can prevent the storage of cookies by adjusting your browser software accordingly; however, please note that in this case, you may not be able to use all the functions of this website fully. You can also prevent Google from collecting data generated by the cookie about your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

Objection to Data Collection
You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected during future visits to this website: Deactivate Google Analytics.

More information on handling user data by Google Analytics can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

Order Data Processing
We have concluded a contract with Google for order data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic Data with Google Analytics
This website uses the "demographics" feature of Google Analytics. This allows reports to be generated containing statements about the age, gender, and interests of website visitors. This data comes from interest-based advertising by Google as well as visitor data from third-party providers. This data cannot be attributed to any specific person. You can disable this feature at any time through the ad settings in your Google account or generally prevent Google Analytics from collecting your data as described in the section “Objection to Data Collection.”

Google Analytics Remarketing

Our websites use the features of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This function enables the advertising target groups created with Google Analytics Remarketing to be linked to the cross-device functions of Google AdWords and Google DoubleClick. This allows interest-based, personalized advertising messages that have been tailored to you based on your previous usage and browsing behavior on one device (e.g., mobile phone) to be displayed on one of your other devices (e.g., tablet or PC).

If you have given your consent, Google will link your web and app browsing history to your Google account for this purpose. This way, the same personalized advertising messages can be displayed on any device where you sign in with your Google account.

To support this feature, Google Analytics collects google-authenticated IDs of users, which are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad promotions.

You can permanently opt-out of cross-device remarketing/targeting by disabling personalized advertising in your Google account; follow this link: https://www.google.com/settings/ads/onweb/.

The data collected in your Google account is exclusively based on your consent, which you can give to or withdraw from Google (Art. 6 para. 1 lit. a GDPR). For data collection processes not combined in your Google account (e.g., because you do not have a Google account or have objected to the combination), data collection is based on Art. 6 para. 1 lit. f GDPR. The legitimate interest results from the website operator's interest in anonymous analysis of website visitors for advertising purposes.

Further information and Google’s privacy policy can be found at: https://policies.google.com/technologies/ads?hl=en.

Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google").

Within the scope of Google AdWords, we use conversion tracking. If you click on an ad placed by Google, a cookie will be set for conversion tracking. Cookies are small text files that the internet browser places on the user’s computer. These cookies expire after 30 days and are not used for personal identification of users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.

Each Google AdWords customer receives a different cookie. Cookies cannot be tracked via AdWords customers' websites. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive information that personally identifies users. If you do not wish to participate in tracking, you can object to this use by easily deactivating the Google conversion tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics.

The storage of “conversion cookies” and the use of this tracking tool are based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and advertising.

More information on Google AdWords and Google Conversion Tracking can be found in Google's privacy policy: https://policies.google.com/privacy?hl=en.

You can set your browser to inform you about the setting of cookies and allow cookies only on a case-by-case basis, exclude the acceptance of cookies for specific cases or in general, and enable the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

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