Promotional products trends 2025/26 – what really matters.

Products, materials, brands:
Discover the real trends with us.

The year is coming to a close – time to take a look at the promotional product trends that shaped 2025 and will continue to gain importance in 2026. Whether it’s water bottles, mugs, or pens, many online trend lists show the same classic items every year. But what are the truly new developments in the 2025/26 promotional product market?
At bb trading, you’ll learn which products, materials, and brands are genuinely trending – based on solid insight, practical experience, and real added value for your brand.

Personalization:
The top topic.

The most important trend in promotional products for 2025 remains personalization. Companies no longer want standard products but items that perfectly match their corporate identity – in color, shape, material, label, or packaging.
With our personalized products, achievable from as few as 250 pieces depending on the product type, you can create promotional items that stand out and remain memorable. Examples include bags, caps, or scarves – all fully customizable with your logo, design, and packaging.
Fashion trends like dad caps with high-quality embroidery or tennis socks with jacquard logos, embroidery, or printed emblems show just how stylish promotional products can be today.

Touch it:
Materials with character.

Corduroy is the trending material of 2025.
We were early adopters: as early as 2024, we developed our own corduroy bag – and by 2025, this style was fully established. Corduroy stands for authenticity, sustainability, and fashion appeal. Especially popular for bags, caps, and accessories – and the trend will continue into 2026.

Go digital:
Tech with added value.

Even tech products are showing a clear shift. «Find My»-capable products, USB-C gadgets, and practical tools with genuine usefulness are trending.
Especially in Switzerland, where Apple products are widespread, USB-C items currently score high as useful, modern corporate gifts with everyday value.

Emotional & high-quality:
Brands build trust.

In the 2025 corporate gift market, quality and brands with emotional value matter.
The goal: a gift that feels premium even when the purchase price remains economical. As an official distributor, we source brand products directly and pass attractive terms on to our clients. This allows you to purchase branded items cheaper than from the manufacturer – with guaranteed authenticity.

Current top brands:

Stanley1913 – still the trend-setting brand. The 2024 hype continues and now shapes the corporate gifts market.
Soeder – natural soaps and care products, made in Switzerland.
Reisenthel – functional bags with style.
Swiss Made & tradition – in uncertain times, many companies rely on local values: Victorinox, Swiza, Caran d’Ache, Prodir, SIGG, IRISgo®, Panorama Knife, Agathe Guetzli, Trauffer wooden toys.
Products with a traditional reference – such as playing cards or non-electric raclette sets – are also more popular than ever.

Smart gifting:
Gifts with purpose.

What good is the most beautiful item if it’s never used? «Smart gifting» today means focusing on usefulness, relevance, and emotion.
Instead of purely decorative items, companies want products that can be used, experienced, or shared – naturally increasing brand visibility.

Some popular examples:

Packing cube sets for travel – fully customizable in your CI colors
High-quality bath towels with logo embroidery
IQ games and mini-puzzles as playful gamification gifts – popular with young and old alike
Lifestyle accessories with practical added value

Design is key:
The look matters.

A promotional product is more than a gift – it’s a marketing channel.
The longer a product remains visible in everyday life, the stronger the brand impression – this is empirically proven.
Thus, a well-designed item with thoughtful branding, color concepts, and design ideas is more effective than any mass-produced item with a simple logo print.
We advise you on how to use your branding strategically – aesthetically, CI-compliant, and brand-strong.

Conclusion & foresight:
Which promotional products will be trending in 2026?

To succeed in the 2026 promotional product market, companies need to focus on three things: personalization, brand quality, and design – real trends instead of lists of classics.

New trending products usually reach the promotional product market six to twelve months after retail. For example, early signs suggest that the global Labubu hype could be adapted – with custom, branded plush keychains for bags or mobile devices.

Good News: bb trading is an expert in custom creations and can produce your mascot or any design in a wide variety of shapes and materials. Our partner factory was among the first producers to work for Labubu – before the brand achieved worldwide success.

Looking ahead to 2026, several exciting developments are emerging. We’re taking a bold guess and forecast the following hype products:

Temperature-Reactive Products: Items that change color based on body heat or temperature – e.g., mugs with thermo-colors or other products with heat prints or liquid designs.
Soft & Squishy: Sensorially pleasing materials – plush, silicone, memory foam – for stress relief or tactile appeal.
Upcycling Design: Products with a «Second Life» character – made from leftover materials, production surpluses, or recycled textiles.
Playful Collectibles: Small figures, charms, or collectible sets – inspired by the Labubu hype and social-commerce trends from Asia.
Silk & Fashion Accessories: Silk scarves and high-quality accessories as stylish giveaways, combining brand messaging with fashion appeal.

With experience, a strong production network, and personalized consulting, bb trading enables you to seize upcoming trends early – individually, exclusively, and in a brand-impactful way. Together, we create promotional products that last – and brands that resonate.