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«Allegra» meets
«Add to cart»:
Where fans click
with heart.

For Graubünden Tourism, we run the official online fan shop – covering everything from design and content to pricing structures and technical operations. Switzerland’s most beloved mountain region relies on strong branding: featuring the iconic ibex duo Gian & Giachen, unique Swiss-German banners, and a curated range of promotional items that turn the tourism vibe into a tangible experience. Our mission: to create an emotional shopping journey for fans and visitors that also integrates tourism content – from newsletters to the official tourism website. Whether it’s individual orders for private customers or large volumes for hotels, service stations, or events – the shop brings alpine charm straight into people’s homes: authentic, thoughtfully crafted, and passionately delivered.

B2B & B2C:
Checkout with charm.

The Graubünden Tourism online shop combines B2B and B2C on a seamless platform – with intuitive usability and scalable infrastructure. Business clients can conveniently order on account and benefit from tiered pricing, while fans can pay via Twint, Visa or Mastercard. Orders placed before 2 p.m. are shipped the same day – by A- or B-Post. The user experience is fully designed for conversion and added value, with integrated newsletter opt-ins and direct crosslinks to the tourism website. We track user behavior with Google Analytics and apply targeted promo and birthday codes. Beyond the technical setup, we also provide ongoing support – from backend operations and pricing management to a tailored checkout experience.

Interview with Antonella Klee, Senior Marketing Manager at Graubünden Tourism.

Why is bb trading the right partner for Graubünden Tourism?

«bb trading werbeartikel ag is the right partner because it combines expertise with commitment. We received personal and solution-oriented support, with a clear understanding of our needs. The wide product range, the professional project management and the collaborative communication made all the difference.»

Would you implement another webshop project with bb trading?

«Yes, absolutely. The webshop project with bb trading was structured, dedicated, and goal-oriented. We were especially impressed by the cost-effective solution that still met all key requirements. The end-to-end support – from order processing and shipping to customer service – was handled professionally and reliably. We can definitely imagine working with bb trading again on another webshop project.»

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