bb Insights
TOUCH 2026 recap:
Inspiration & promotional products up close.
Ideas to feel:
85 exhibitors, 1'112 visitors at TOUCH 2026.
What does a material feel like? How does a product work in everyday life? And which idea is the right fit for your brand? At TOUCH 2026, visitors could find answers to these questions firsthand. 85 exhibitors showcased their latest promotional products alongside tried-and-true favorites, while 1’112 visitors discovered, compared, tested, and received personal advice on products.
And there was plenty to discover beyond the trade show booths, too: Swiss wrestling legend Christian Stucki was there and at the Appenzeller Biber manufactory, visitors could watch a woodcarver at work. Free catering was also available for a quick bite between discoveries.
Behind the scenes:
bb trading’s role at TOUCH.
bb trading is the organizer of TOUCH and helps shape the event as part of the trade show committee. We bring customers, manufacturers, and project ideas together and support the projects that emerge from these connections – from the first idea through to implementation.
For our customers, attending the trade show is free – making it a great opportunity to meet manufacturers in person, discover new products, find inspiration, and gather ideas for upcoming projects.
Because promotional products work best when you don’t just see them on a computer screen. At a trade show like TOUCH, you can pick them up, feel the materials, compare different options, and find out firsthand what works for your needs.
Everyone benefits: manufacturers can showcase their products and answer questions in person, while trade show visitors can experience promotional products up close and find the right fit for their next campaign.
Make it yours:
Our experiences at the bb booth.
In 2026, our booth was once again all about interaction and conversation.
Visitors could talk to their bb contact about new ideas, pick up goodies, and personalize two of them right on the spot.
Our striped trade show bag added a pop of color. Individual pins gave it a personal touch: visitors could choose their three favorites from 44 designs created by our team. Playful, trendy, or full of personality – the selection was as individual as the people choosing them. The result: a truly personal Signature Bag in their own style, guaranteed to stand out from the crowd.
And since they say the way to the heart is through the stomach, our second giveaway was a delicious Swiss Toblerone chocolate bar. But not just any bar: visitors could personalize the bars right at our booth with a name or their own message.
What a win:
bb wins the «Collection of the Year 2026» award.
Every year, TOUCH recognizes outstanding projects in three categories: «Most Sustainable Promotional Product», «Custom Product of the Year», and «Collection of the Year».
This year, we were excited to take home one of the awards ourselves: our project for El Tony Mate won over the audience and received the «Collection of the Year» award. A moment we were thrilled to celebrate.
Our Cailler SUP also made an impression: in the «Custom Product of the Year» category, it fell just four votes short of the win. A close call – but still a great sign of how well the project was received by the audience.
See you again:
Until the next TOUCH!
TOUCH 2026 once again showed what makes a trade show special: experiencing products firsthand, asking questions directly, and developing ideas together.
We’re heading home with many great conversations with existing customers and new contacts, memorable moments, and a cool award to celebrate.
Thank you to everyone who stopped by and helped make the day what it was. We’re already looking forward to the next one!
See you at TOUCH 2027!
