{"id":19559,"date":"2026-11-11T10:25:23","date_gmt":"2026-11-11T09:25:23","guid":{"rendered":"https:\/\/bbtrading.ch\/cms\/?p=19559"},"modified":"2026-11-11T10:25:24","modified_gmt":"2026-11-11T09:25:24","slug":"25-ans-tobias-meyer-ceo-bbtrading","status":"publish","type":"post","link":"https:\/\/bbtrading.ch\/cms\/fr\/news\/25-ans-tobias-meyer-ceo-bbtrading\/","title":{"rendered":"25 ans, \u00e7a se f\u00eate ! Tout a commenc\u00e9 autour d\u2019une bi\u00e8re apr\u00e8s le travail. Aujourd\u2019hui, Tobias est \u00e0 la t\u00eate de bb."},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":19560,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[115],"tags":[],"class_list":["post-19559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bb-insights-fr"],"acf":{"inhaltselemente":[{"acf_fc_layout":"header_element","header_element_titel":"From Beer to Business:\r\nTout a commenc\u00e9 autour d\u2019une bi\u00e8re apr\u00e8s le travail.","header_element_typ":"2","header_element_size":"3-bold","header_element_fake":false,"header_element_margin-bottom":"custom-0"},{"acf_fc_layout":"text_element","text_element_titel":"","text_element_titel_typ":"2","text_element_titel_size":false,"text_element_titel_fake":false,"text_element_content":"Toutes les carri\u00e8res ne commencent pas par une offre d\u2019emploi ou une candidature classique. Pour notre CEO Tobias Meyer, tout a commenc\u00e9 autour d\u2019une bi\u00e8re apr\u00e8s le travail.\r\n\r\nLe meilleur ami de Tobias suivait la m\u00eame formation en \u00e9conomie d\u2019entreprise qu\u2019Yves B\u00f6niger, alors propri\u00e9taire et directeur g\u00e9n\u00e9ral de bb. Apr\u00e8s les cours, les trois amis se retrouvaient souvent autour d\u2019une bi\u00e8re dans un bar karaok\u00e9. Ils avaient g\u00e9n\u00e9ralement l\u2019endroit pour eux seuls, pouvaient choisir leurs chansons pr\u00e9f\u00e9r\u00e9es et passaient de tr\u00e8s bons moments ensemble. C\u2019est ainsi que Tobias a d\u00e9couvert bb, o\u00f9 il a ensuite commenc\u00e9 sa carri\u00e8re dans la vente.\r\n\r\nIl se souvient encore de sa premi\u00e8re commande d\u2019envergure : une mini-radio avec fonction scan pour Rivella. \u00c0 l\u2019\u00e9poque, il en \u00e9tait particuli\u00e8rement fier. Et ce projet \u00e9tait loin d\u2019\u00eatre le dernier, tout comme son poste dans la vente n\u2019allait pas \u00eatre sa derni\u00e8re \u00e9tape chez bb.\r\nEn effet, Tobias a rapidement rejoint le service de gestion des commandes, dont il a ensuite pris la direction. Le 1er juillet 2011, il a franchi une nouvelle \u00e9tape importante en prenant les r\u00eanes de bb trading.\r\n&nbsp;\r\n&nbsp;\r\n&nbsp;\r\n&nbsp;","text_element_layout":"default","text_element_bgcolor":"default","text_element_margin_bottom":"custom-0"},{"acf_fc_layout":"header_element","header_element_titel":"How Times Have Changed:\r\nTout ce qui a \u00e9volu\u00e9 en 25 ans.","header_element_typ":"2","header_element_size":"3-bold","header_element_fake":false,"header_element_margin-bottom":"custom-0"},{"acf_fc_layout":"text_img_element","text_element_titel":"","text_element_titel_typ":"2","text_element_titel_size":false,"text_element_titel_fake":false,"text_element_content":"Depuis l\u2019arriv\u00e9e de Tobias chez bb trading, bien des choses ont chang\u00e9. Autrefois, le fax faisait partie du quotidien et la recherche d\u2019objets publicitaires se d\u00e9roulait tout autrement. Il fallait feuilleter d\u2019\u00e9pais catalogues remplis d\u2019annonces, presque comme dans un annuaire t\u00e9l\u00e9phonique. Aujourd\u2019hui, les stocks sont affich\u00e9s en temps r\u00e9el sur la boutique en ligne de bb et l\u2019intelligence artificielle prend une place de plus en plus importante dans le travail quotidien.\r\n \r\nLes produits ont eux aussi \u00e9volu\u00e9 : les simples articles import\u00e9s d\u2019autrefois ont laiss\u00e9 place \u00e0 des produits recycl\u00e9s certifi\u00e9s, soumis \u00e0 des exigences bien diff\u00e9rentes. Tous ces changements continuent de fasciner Tobias, tant chez bb trading que dans l\u2019ensemble du secteur des objets publicitaires.\r\n\r\nAu fil des ann\u00e9es, il a \u00e9galement pu \u00e9voluer sur le plan personnel et rencontrer de nombreuses personnes aupr\u00e8s desquelles il a beaucoup appris, que ce soit du c\u00f4t\u00e9 des clients et des fournisseurs, au sein du conseil d\u2019administration, mais surtout dans sa propre \u00e9quipe.\r\n&nbsp;","image_element_image_element_image":19564,"video_element_video_element_video":null,"video_element_video_element_autoplay":false,"video_element_video_element_frame_notebook":false,"collage_element":null,"text_img_element_spaltenbreite":"fifty-fifty-flush","text_img_element_orientation":"mirrored","text_img_element_bgcolor_img_edge":false,"text_img_element_bgcolor":"white","text_img_element_padding_top":"custom-0","text_img_element_padding_bottom":"custom-0","text_img_element_margin_top":"custom-0","text_img_element_margin_bottom":"custom-0"},{"acf_fc_layout":"text_element","text_element_titel":"","text_element_titel_typ":"2","text_element_titel_size":false,"text_element_titel_fake":false,"text_element_content":"Il est particuli\u00e8rement fier du chemin parcouru par l\u2019entreprise. Et pour l\u2019avenir, son objectif est clair : faire de bb le num\u00e9ro un du secteur, tout en restant un employeur fiable.\r\n\r\n&nbsp;\r\n&nbsp;\r\n&nbsp;\r\n&nbsp;","text_element_layout":"default","text_element_bgcolor":"default","text_element_margin_bottom":"custom-0"},{"acf_fc_layout":"header_element","header_element_titel":"A Lifetime of Memories:\r\nDes moments qui restent grav\u00e9s dans les m\u00e9moires.","header_element_typ":"2","header_element_size":"3-bold","header_element_fake":false,"header_element_margin-bottom":"custom-0"},{"acf_fc_layout":"text_img_element","text_element_titel":"","text_element_titel_typ":"2","text_element_titel_size":false,"text_element_titel_fake":false,"text_element_content":"En 25 ans, les souvenirs se sont forc\u00e9ment accumul\u00e9s. Parmi eux, de nombreux d\u00e9fis li\u00e9s aux clients et aux commandes, mais aussi des moments m\u00e9morables autour d\u2019une bi\u00e8re apr\u00e8s le travail et de parties de baby-foot, de nombreux \u00e9v\u00e9nements bb et plusieurs voyages passionnants en Chine, dont un marqu\u00e9 par un refus d\u2019entr\u00e9e \u00e0 la fronti\u00e8re ! Apr\u00e8s un quart de si\u00e8cle, il reste pourtant une chose que Tobias n\u2019a toujours pas coch\u00e9e sur sa liste des incontournables chez bb : il n\u2019a encore jamais particip\u00e9 au salon PSI !\r\n\r\nPour marquer cet anniversaire, nous lui avons offert un piolet de montagne sur lequel sont grav\u00e9s les noms de toutes les personnes qui ont travaill\u00e9 \u00e0 ses c\u00f4t\u00e9s chez bb au cours de ces 25 ann\u00e9es. \r\n&nbsp;","image_element_image_element_image":19563,"video_element_video_element_video":null,"video_element_video_element_autoplay":false,"video_element_video_element_frame_notebook":false,"collage_element":null,"text_img_element_spaltenbreite":"fifty-fifty-flush","text_img_element_orientation":"default","text_img_element_bgcolor_img_edge":false,"text_img_element_bgcolor":"white","text_img_element_padding_top":"custom-0","text_img_element_padding_bottom":"custom-0","text_img_element_margin_top":"custom-0","text_img_element_margin_bottom":"custom-0"},{"acf_fc_layout":"text_element","text_element_titel":"","text_element_titel_typ":"2","text_element_titel_size":false,"text_element_titel_fake":false,"text_element_content":"Peut-\u00eatre l\u2019accompagnera-t-il bient\u00f4t lors de sa prochaine aventure en montagne !\r\n\r\nCher Tobias, merci pour ton immense engagement envers l\u2019entreprise et surtout pour tes qualit\u00e9s humaines. Malgr\u00e9 toutes les responsabilit\u00e9s qui t\u2019attendent chaque jour, tu prends toujours le temps d\u2019\u00eatre \u00e0 l\u2019\u00e9coute de tes coll\u00e8gues et tu contribues ainsi largement \u00e0 la bonne ambiance qui r\u00e8gne chez bb.\r\n&nbsp;\r\n&nbsp;\r\n\u2794 Mais c\u2019est quoi cette licorne ?! <a href=\"https:\/\/bbtrading.ch\/cms\/fr\/news\/quest-ce-que-cest-cette-licorne\/\" target=\"_blank\" rel=\"noopener\">D\u00e9couvrez<\/a> ici nos troph\u00e9es.\r\n\r\n&nbsp;\r\n&nbsp;\r\n&nbsp;\r\n&nbsp;\r\n&nbsp;","text_element_layout":"default","text_element_bgcolor":"default","text_element_margin_bottom":"custom-0"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tobias Meyer, CEO de bb, f\u00eate ses 25 ans dans l\u2019entreprise. | bb trading<\/title>\n<meta name=\"description\" content=\"Cheers to 25 Years : Tobias Meyer revient sur son parcours jusqu\u2019au poste de CEO, l\u2019\u00e9volution des objets publicitaires et ses souvenirs marquants chez bb trading.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bbtrading.ch\/cms\/fr\/news\/25-ans-tobias-meyer-ceo-bbtrading\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tobias Meyer, CEO de bb, f\u00eate ses 25 ans dans l\u2019entreprise. | bb trading\" \/>\n<meta property=\"og:description\" content=\"Cheers to 25 Years : Tobias Meyer revient sur son parcours jusqu\u2019au poste de CEO, l\u2019\u00e9volution des objets publicitaires et ses souvenirs marquants chez bb trading.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bbtrading.ch\/cms\/fr\/news\/25-ans-tobias-meyer-ceo-bbtrading\/\" \/>\n<meta property=\"og:site_name\" content=\"bb trading\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-11T09:25:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-11T09:25:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bbtrading.ch\/cms\/wp-content\/uploads\/2026\/11\/Tobi_Thumbnail_final.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1247\" \/>\n\t<meta property=\"og:image:height\" content=\"1261\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chayenne Iogna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chayenne Iogna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/fr\\\/news\\\/25-ans-tobias-meyer-ceo-bbtrading\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/fr\\\/news\\\/25-ans-tobias-meyer-ceo-bbtrading\\\/\"},\"author\":{\"name\":\"Chayenne Iogna\",\"@id\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/fr\\\/#\\\/schema\\\/person\\\/ea680f8da690dba0189650c68630c0a3\"},\"headline\":\"25 ans, \u00e7a se f\u00eate ! 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Tout a commenc\u00e9 autour d\u2019une bi\u00e8re apr\u00e8s le travail. 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