{"id":9396,"date":"2025-01-14T18:15:56","date_gmt":"2025-01-14T17:15:56","guid":{"rendered":"https:\/\/bbtrading.ch\/cms\/?p=9396"},"modified":"2025-05-07T12:13:23","modified_gmt":"2025-05-07T10:13:23","slug":"what-the-unicorn","status":"publish","type":"post","link":"https:\/\/bbtrading.ch\/cms\/en\/news\/what-the-unicorn\/","title":{"rendered":"What the unicorn?!"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<!--more-->\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":10,"featured_media":9373,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[114],"tags":[],"class_list":["post-9396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bb-insights-en"],"acf":{"inhaltselemente":[{"acf_fc_layout":"text_img_element","text_element_titel":"Simply unique:\r\nWhat the unicorn?","text_element_titel_typ":"2","text_element_titel_size":"3-bold","text_element_titel_fake":false,"text_element_content":"Our employees are the heart of our company.\r\nThey\u2019re what make bb trading so special. Each team member brings a unique combination of qualities, making them \u2013 much like a mythical creature \u2013 rare and valuable.\r\n\r\nThat kind of commitment deserves recognition! That\u2019s why, at bb trading, we celebrate anniversaries with special awards for 1, 5, 10, 15, and 25 years of service \u2013 in the form of a small unicorn trophy. \r\nCouldn\u2019t be more fitting, right?\r\n\r\nBut what do the different horn colors mean?","image_element_image_element_image":9320,"video_element_video_element_video":null,"video_element_video_element_autoplay":true,"video_element_video_element_frame_notebook":false,"collage_element":null,"text_img_element_spaltenbreite":"fifty-fifty-flush","text_img_element_orientation":"default","text_img_element_bgcolor_img_edge":false,"text_img_element_bgcolor":"white","text_img_element_padding_top":"custom-0","text_img_element_padding_bottom":"custom-0","text_img_element_margin_top":"custom-0","text_img_element_margin_bottom":"custom-1"},{"acf_fc_layout":"two_cols","two_cols_flex_content_col_one":[{"acf_fc_layout":"text_element","text_element_":null,"text_element_text_element_titel":"","text_element_text_element_titel_typ":"2","text_element_text_element_titel_size":"3-bold","text_element_text_element_titel_fake":false,"text_element_text_element_content":"","text_element_text_element_layout":"default"},{"acf_fc_layout":"image_element","image_element_image_element_image":9326,"image_element_image_element_lightbox":false}],"two_cols_flex_content_col_two":[{"acf_fc_layout":"text_element","text_element_":null,"text_element_text_element_titel":"","text_element_text_element_titel_typ":"2","text_element_text_element_titel_size":"3-bold","text_element_text_element_titel_fake":false,"text_element_text_element_content":"<ul>\r\n \t<li><strong>1 year at bb: \u00a0<\/strong>Still a little \u00abgreenhorn\u00bb, our newcomers earn their first \u00abGreenhorn\u00bb award.<\/li> <br\/>\r\n \t<li><strong>5 years at bb: <\/strong> Representing a semi-wild but seasoned team member, it\u2019s the \u00abBroncohorn\u00bb.<\/li> <br\/>\r\n \t<li><strong>10 years at bb:<\/strong> The \u00abSilverhorn\u00bb signifies over a decade of dedicated and reliable service.<\/li> <br\/>\r\n \t<li><strong>15 years at bb: <\/strong> The \u00abGoldhorn\u00bb honors 15 years of loyalty \u2013 because their experience is worth its weight in gold.<\/li> <br\/>\r\n \t<li><strong>25 years at bb: <\/strong> 25 years of service reflect true uniqueness and resilience. This milestone earns the colorful \u00abUniquecorn\u00bb title, marking the enlightened unicorn status as an indispensable part of the bb family.<\/li> <br\/>\r\n<\/ul>\r\n&nbsp;\r\n&nbsp;","text_element_text_element_layout":"default"},{"acf_fc_layout":"image_element","image_element_image_element_image":null,"image_element_image_element_lightbox":false}],"two_cols_bgcolor":false,"two_cols_spaltenbreite":"fifty-fifty-flush","two_cols_versatz":false,"two_cols_versatz_type":"default","two_cols_padding_top":"custom-0","two_cols_padding_bottom":"custom-0","two_cols_margin_top":"custom-0","two_cols_margin_bottom":"custom-1"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What the unicorn?! | bb trading<\/title>\n<meta name=\"description\" content=\"Our employees make us what we are: Simply \u00abunique\u00bb. Long-term loyalty is therefore rewarded with a unicorn. Find out more now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bbtrading.ch\/cms\/en\/news\/what-the-unicorn\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What the unicorn?! | bb trading\" \/>\n<meta property=\"og:description\" content=\"Our employees make us what we are: Simply \u00abunique\u00bb. Long-term loyalty is therefore rewarded with a unicorn. Find out more now!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bbtrading.ch\/cms\/en\/news\/what-the-unicorn\/\" \/>\n<meta property=\"og:site_name\" content=\"bb trading\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-14T17:15:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-07T10:13:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bbtrading.ch\/cms\/wp-content\/uploads\/2025\/01\/Einhorn_freigestellt2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"412\" \/>\n\t<meta property=\"og:image:height\" content=\"416\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lee Saydam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lee Saydam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/en\\\/news\\\/what-the-unicorn\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/en\\\/news\\\/what-the-unicorn\\\/\"},\"author\":{\"name\":\"Lee Saydam\",\"@id\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/en\\\/#\\\/schema\\\/person\\\/3131e6dd92aca2dab80cdc0ffe1228dd\"},\"headline\":\"What the unicorn?!\",\"datePublished\":\"2025-01-14T17:15:56+00:00\",\"dateModified\":\"2025-05-07T10:13:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/en\\\/news\\\/what-the-unicorn\\\/\"},\"wordCount\":3,\"publisher\":{\"@id\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/en\\\/news\\\/what-the-unicorn\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Einhorn_freigestellt2.jpg\",\"articleSection\":[\"bb Insights\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/en\\\/news\\\/what-the-unicorn\\\/\",\"url\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/en\\\/news\\\/what-the-unicorn\\\/\",\"name\":\"What the unicorn?! | bb trading\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/en\\\/news\\\/what-the-unicorn\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/en\\\/news\\\/what-the-unicorn\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Einhorn_freigestellt2.jpg\",\"datePublished\":\"2025-01-14T17:15:56+00:00\",\"dateModified\":\"2025-05-07T10:13:23+00:00\",\"description\":\"Our employees make us what we are: Simply \u00abunique\u00bb. Long-term loyalty is therefore rewarded with a unicorn. Find out more now!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/en\\\/news\\\/what-the-unicorn\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/en\\\/news\\\/what-the-unicorn\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/en\\\/news\\\/what-the-unicorn\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Einhorn_freigestellt2.jpg\",\"contentUrl\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Einhorn_freigestellt2.jpg\",\"width\":412,\"height\":416},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/en\\\/news\\\/what-the-unicorn\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What the unicorn?!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/en\\\/\",\"name\":\"bb trading\",\"description\":\"Werbeartikel &amp; Giveaways von der Schweizer Nr. 1\",\"publisher\":{\"@id\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/en\\\/#organization\",\"name\":\"bb trading werbeartikel AG\",\"alternateName\":\"bb trading\",\"url\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/bbtrading-organisations-logo.png\",\"contentUrl\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/bbtrading-organisations-logo.png\",\"width\":696,\"height\":696,\"caption\":\"bb trading werbeartikel AG\"},\"image\":{\"@id\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/en\\\/#\\\/schema\\\/person\\\/3131e6dd92aca2dab80cdc0ffe1228dd\",\"name\":\"Lee Saydam\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8b917a915174e40f1899665f8320b92d6f72d081e23204514f2f7fc6b5c99267?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8b917a915174e40f1899665f8320b92d6f72d081e23204514f2f7fc6b5c99267?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8b917a915174e40f1899665f8320b92d6f72d081e23204514f2f7fc6b5c99267?s=96&d=mm&r=g\",\"caption\":\"Lee Saydam\"},\"sameAs\":[\"http:\\\/\\\/www.bbtrading.ch\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What the unicorn?! | bb trading","description":"Our employees make us what we are: Simply \u00abunique\u00bb. Long-term loyalty is therefore rewarded with a unicorn. Find out more now!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bbtrading.ch\/cms\/en\/news\/what-the-unicorn\/","og_locale":"en_US","og_type":"article","og_title":"What the unicorn?! | bb trading","og_description":"Our employees make us what we are: Simply \u00abunique\u00bb. Long-term loyalty is therefore rewarded with a unicorn. Find out more now!","og_url":"https:\/\/bbtrading.ch\/cms\/en\/news\/what-the-unicorn\/","og_site_name":"bb trading","article_published_time":"2025-01-14T17:15:56+00:00","article_modified_time":"2025-05-07T10:13:23+00:00","og_image":[{"width":412,"height":416,"url":"https:\/\/bbtrading.ch\/cms\/wp-content\/uploads\/2025\/01\/Einhorn_freigestellt2.jpg","type":"image\/jpeg"}],"author":"Lee Saydam","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lee Saydam","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bbtrading.ch\/cms\/en\/news\/what-the-unicorn\/#article","isPartOf":{"@id":"https:\/\/bbtrading.ch\/cms\/en\/news\/what-the-unicorn\/"},"author":{"name":"Lee Saydam","@id":"https:\/\/bbtrading.ch\/cms\/en\/#\/schema\/person\/3131e6dd92aca2dab80cdc0ffe1228dd"},"headline":"What the unicorn?!","datePublished":"2025-01-14T17:15:56+00:00","dateModified":"2025-05-07T10:13:23+00:00","mainEntityOfPage":{"@id":"https:\/\/bbtrading.ch\/cms\/en\/news\/what-the-unicorn\/"},"wordCount":3,"publisher":{"@id":"https:\/\/bbtrading.ch\/cms\/en\/#organization"},"image":{"@id":"https:\/\/bbtrading.ch\/cms\/en\/news\/what-the-unicorn\/#primaryimage"},"thumbnailUrl":"https:\/\/bbtrading.ch\/cms\/wp-content\/uploads\/2025\/01\/Einhorn_freigestellt2.jpg","articleSection":["bb Insights"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/bbtrading.ch\/cms\/en\/news\/what-the-unicorn\/","url":"https:\/\/bbtrading.ch\/cms\/en\/news\/what-the-unicorn\/","name":"What the unicorn?! | bb trading","isPartOf":{"@id":"https:\/\/bbtrading.ch\/cms\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bbtrading.ch\/cms\/en\/news\/what-the-unicorn\/#primaryimage"},"image":{"@id":"https:\/\/bbtrading.ch\/cms\/en\/news\/what-the-unicorn\/#primaryimage"},"thumbnailUrl":"https:\/\/bbtrading.ch\/cms\/wp-content\/uploads\/2025\/01\/Einhorn_freigestellt2.jpg","datePublished":"2025-01-14T17:15:56+00:00","dateModified":"2025-05-07T10:13:23+00:00","description":"Our employees make us what we are: Simply \u00abunique\u00bb. Long-term loyalty is therefore rewarded with a unicorn. Find out more now!","breadcrumb":{"@id":"https:\/\/bbtrading.ch\/cms\/en\/news\/what-the-unicorn\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bbtrading.ch\/cms\/en\/news\/what-the-unicorn\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bbtrading.ch\/cms\/en\/news\/what-the-unicorn\/#primaryimage","url":"https:\/\/bbtrading.ch\/cms\/wp-content\/uploads\/2025\/01\/Einhorn_freigestellt2.jpg","contentUrl":"https:\/\/bbtrading.ch\/cms\/wp-content\/uploads\/2025\/01\/Einhorn_freigestellt2.jpg","width":412,"height":416},{"@type":"BreadcrumbList","@id":"https:\/\/bbtrading.ch\/cms\/en\/news\/what-the-unicorn\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bbtrading.ch\/cms\/en\/"},{"@type":"ListItem","position":2,"name":"What the unicorn?!"}]},{"@type":"WebSite","@id":"https:\/\/bbtrading.ch\/cms\/en\/#website","url":"https:\/\/bbtrading.ch\/cms\/en\/","name":"bb trading","description":"Werbeartikel &amp; Giveaways von der Schweizer Nr. 1","publisher":{"@id":"https:\/\/bbtrading.ch\/cms\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bbtrading.ch\/cms\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bbtrading.ch\/cms\/en\/#organization","name":"bb trading werbeartikel AG","alternateName":"bb trading","url":"https:\/\/bbtrading.ch\/cms\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bbtrading.ch\/cms\/en\/#\/schema\/logo\/image\/","url":"https:\/\/bbtrading.ch\/cms\/wp-content\/uploads\/2025\/02\/bbtrading-organisations-logo.png","contentUrl":"https:\/\/bbtrading.ch\/cms\/wp-content\/uploads\/2025\/02\/bbtrading-organisations-logo.png","width":696,"height":696,"caption":"bb trading werbeartikel AG"},"image":{"@id":"https:\/\/bbtrading.ch\/cms\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bbtrading.ch\/cms\/en\/#\/schema\/person\/3131e6dd92aca2dab80cdc0ffe1228dd","name":"Lee Saydam","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/8b917a915174e40f1899665f8320b92d6f72d081e23204514f2f7fc6b5c99267?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8b917a915174e40f1899665f8320b92d6f72d081e23204514f2f7fc6b5c99267?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8b917a915174e40f1899665f8320b92d6f72d081e23204514f2f7fc6b5c99267?s=96&d=mm&r=g","caption":"Lee Saydam"},"sameAs":["http:\/\/www.bbtrading.ch"]}]}},"_links":{"self":[{"href":"https:\/\/bbtrading.ch\/cms\/en\/wp-json\/wp\/v2\/posts\/9396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbtrading.ch\/cms\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbtrading.ch\/cms\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbtrading.ch\/cms\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bbtrading.ch\/cms\/en\/wp-json\/wp\/v2\/comments?post=9396"}],"version-history":[{"count":9,"href":"https:\/\/bbtrading.ch\/cms\/en\/wp-json\/wp\/v2\/posts\/9396\/revisions"}],"predecessor-version":[{"id":11751,"href":"https:\/\/bbtrading.ch\/cms\/en\/wp-json\/wp\/v2\/posts\/9396\/revisions\/11751"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bbtrading.ch\/cms\/en\/wp-json\/wp\/v2\/media\/9373"}],"wp:attachment":[{"href":"https:\/\/bbtrading.ch\/cms\/en\/wp-json\/wp\/v2\/media?parent=9396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbtrading.ch\/cms\/en\/wp-json\/wp\/v2\/categories?post=9396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbtrading.ch\/cms\/en\/wp-json\/wp\/v2\/tags?post=9396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}