{"id":18452,"date":"2026-09-18T12:32:29","date_gmt":"2026-09-18T10:32:29","guid":{"rendered":"https:\/\/bbtrading.ch\/cms\/?p=18452"},"modified":"2026-09-18T12:32:29","modified_gmt":"2026-09-18T10:32:29","slug":"a-look-back-at-touch-2026","status":"publish","type":"post","link":"https:\/\/bbtrading.ch\/cms\/en\/news\/a-look-back-at-touch-2026\/","title":{"rendered":"1&#8217;112 visitors, 85 exhibitors &#038; an award for bb \u2013 a look back at TOUCH 2026."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":10,"featured_media":18446,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[114,150],"tags":[],"class_list":["post-18452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bb-insights-en","category-nice-to-know"],"acf":{"inhaltselemente":[{"acf_fc_layout":"one_col","one_col_flex_content_col_one":[{"acf_fc_layout":"text_element","text_element_":null,"text_element_text_element_titel":"Ideas to feel:\r\n85 exhibitors, 1'112 visitors at TOUCH 2026.","text_element_text_element_titel_typ":"2","text_element_text_element_titel_size":"3-bold","text_element_text_element_titel_fake":false,"text_element_text_element_content":"What does a material feel like? How does a product work in everyday life? And which idea is the right fit for your brand? At TOUCH 2026, visitors could find answers to these questions firsthand. 85 exhibitors showcased their latest promotional products alongside tried-and-true favorites, while 1'112 visitors discovered, compared, tested, and received personal advice on products.<br\/>And there was plenty to discover beyond the trade show booths, too: Swiss wrestling legend Christian Stucki was there and at the Appenzeller Biber manufactory, visitors could watch a woodcarver at work. Free catering was also available for a quick bite between discoveries.     \r\n<p style=\"height: 1rem; margin: 0;\"><\/p>","text_element_text_element_layout":"default"},{"acf_fc_layout":"image_element","image_element_image_element_image":18454,"image_element_image_element_lightbox":false}],"one_col_bgcolor":"default","one_col_padding_top":"default","one_col_padding_bottom":"default","one_col_margin_top":"default","one_col_margin_bottom":"default"},{"acf_fc_layout":"one_col","one_col_flex_content_col_one":[{"acf_fc_layout":"text_element","text_element_":null,"text_element_text_element_titel":"Behind the scenes:\r\nbb trading\u2019s role at TOUCH.","text_element_text_element_titel_typ":"2","text_element_text_element_titel_size":"3-bold","text_element_text_element_titel_fake":false,"text_element_text_element_content":"bb trading is the organizer of TOUCH and helps shape the event as part of the trade show committee. We bring customers, manufacturers, and project ideas together and support the projects that emerge from these connections \u2013 from the first idea through to implementation.<br\/>For our customers, attending the trade show is free \u2013 making it a great opportunity to meet manufacturers in person, discover new products, find inspiration, and gather ideas for upcoming projects.<br\/>Because promotional products work best when you don\u2019t just see them on a computer screen. At a trade show like TOUCH, you can pick them up, feel the materials, compare different options, and find out firsthand what works for your needs.<br\/>Everyone benefits: manufacturers can showcase their products and answer questions in person, while trade show visitors can experience promotional products up close and find the right fit for their next campaign.  \r\n\r\n<p style=\"height: 9rem; margin: 0;\"><\/p>","text_element_text_element_layout":"default"}],"one_col_bgcolor":"default","one_col_padding_top":"default","one_col_padding_bottom":"default","one_col_margin_top":"default","one_col_margin_bottom":"default"},{"acf_fc_layout":"header_element","header_element_titel":"Make it yours:\r\nOur experiences at the bb booth.","header_element_typ":"2","header_element_size":"3-bold","header_element_fake":false,"header_element_margin-bottom":"custom-0"},{"acf_fc_layout":"text_img_element","text_element_titel":"","text_element_titel_typ":"3","text_element_titel_size":"3-bold","text_element_titel_fake":false,"text_element_content":"In 2026, our booth was once again all about interaction and conversation. \r\n\r\nVisitors could talk to their bb contact about new ideas, pick up goodies, and personalize two of them right on the spot.\r\n\r\nOur striped trade show bag added a pop of color. Individual pins gave it a personal touch: visitors could choose their three favorites from 44 designs created by our team. Playful, trendy, or full of personality \u2013 the selection was as individual as the people choosing them. The result: a truly personal Signature Bag in their own style, guaranteed to stand out from the crowd.   \r\n<p style=\"height: 1rem; margin: 0;\"><\/p>","image_element_image_element_image":18455,"video_element_video_element_video":null,"video_element_video_element_autoplay":false,"video_element_video_element_frame_notebook":false,"collage_element":null,"text_img_element_spaltenbreite":"two-third-one-third-inverted","text_img_element_orientation":"mirrored","text_img_element_bgcolor_img_edge":false,"text_img_element_bgcolor":"white","text_img_element_padding_top":"custom-0","text_img_element_padding_bottom":"custom-0","text_img_element_margin_top":"custom-0","text_img_element_margin_bottom":"custom-0"},{"acf_fc_layout":"text_element","text_element_titel":"","text_element_titel_typ":"2","text_element_titel_size":false,"text_element_titel_fake":false,"text_element_content":"<img src=\"https:\/\/bbtrading.ch\/cms\/wp-content\/uploads\/2026\/09\/Messebag.png\" alt=\"Striped trade show bag with personalized pins\" width=\"100%\" class=\"alignnone wp-image-18409\">\r\n<p style=\"height: 2rem; margin: 0;\"><\/p>\r\nAnd since they say the way to the heart is through the stomach, our second giveaway was a delicious Swiss Toblerone chocolate bar. But not just any bar: visitors could personalize the bars right at our booth with a name or their own message. \r\n<p style=\"height: 1rem; margin: 0;\"><\/p>\r\n\r\n<img src=\"https:\/\/bbtrading.ch\/cms\/wp-content\/uploads\/2026\/09\/Toblerone.jpg\" alt=\"Personalized Toblerone by bb trading\" width=\"100%\" class=\"alignnone wp-image-18409\">\r\n<p style=\"height: 6rem; margin: 0;\"><\/p>\r\n","text_element_layout":"default","text_element_bgcolor":"default","text_element_margin_bottom":"custom-0"},{"acf_fc_layout":"text_img_element","text_element_titel":"What a win:\r\nbb wins the \u00abCollection of the Year 2026\u00bb award.","text_element_titel_typ":"2","text_element_titel_size":"3-bold","text_element_titel_fake":false,"text_element_content":"Every year, TOUCH recognizes outstanding projects in three categories: \u00abMost Sustainable Promotional Product\u00bb, \u00abCustom Product of the Year\u00bb, and \u00abCollection of the Year\u00bb.\r\n\r\nThis year, we were excited to take home one of the awards ourselves: our project for El Tony Mate won over the audience and received the \u00abCollection of the Year\u00bb award. A moment we were thrilled to celebrate. \r\n\r\nOur Cailler SUP also made an impression: in the \u00abCustom Product of the Year\u00bb category, it fell just four votes short of the win. A close call \u2013 but still a great sign of how well the project was received by the audience. \r\n<p style=\"height: 2rem; margin: 0;\"><\/p>","image_element_image_element_image":null,"video_element_video_element_video":18456,"video_element_video_element_autoplay":true,"video_element_video_element_frame_notebook":false,"collage_element":null,"text_img_element_spaltenbreite":"two-third-one-third","text_img_element_orientation":"default","text_img_element_bgcolor_img_edge":false,"text_img_element_bgcolor":"white","text_img_element_padding_top":"custom-1","text_img_element_padding_bottom":"custom-0","text_img_element_margin_top":"custom-0","text_img_element_margin_bottom":"custom-0"},{"acf_fc_layout":"two_cols","two_cols_flex_content_col_one":[{"acf_fc_layout":"image_element","image_element_image_element_image":18457,"image_element_image_element_lightbox":false}],"two_cols_flex_content_col_two":[{"acf_fc_layout":"image_element","image_element_image_element_image":18458,"image_element_image_element_lightbox":false}],"two_cols_bgcolor":false,"two_cols_spaltenbreite":"default","two_cols_versatz":false,"two_cols_versatz_type":"default","two_cols_padding_top":"custom-0","two_cols_padding_bottom":"custom-0","two_cols_margin_top":"custom-0","two_cols_margin_bottom":"custom-0"},{"acf_fc_layout":"one_col","one_col_flex_content_col_one":[{"acf_fc_layout":"header_element","header_element_header_element_titel":"See you again:\r\nUntil the next TOUCH!","header_element_header_element_typ":"2","header_element_header_element_size":"3-bold","header_element_header_element_fake":false,"header_element_header_element_color":"default","header_element_header_element_margin-bottom":"custom-0"},{"acf_fc_layout":"text_element","text_element_":null,"text_element_text_element_titel":"","text_element_text_element_titel_typ":"2","text_element_text_element_titel_size":"3-bold","text_element_text_element_titel_fake":false,"text_element_text_element_content":"TOUCH 2026 once again showed what makes a trade show special: experiencing products firsthand, asking questions directly, and developing ideas together.<br\/>We\u2019re heading home with many great conversations with existing customers and new contacts, memorable moments, and a cool award to celebrate.<br\/>Thank you to everyone who stopped by and helped make the day what it was. We\u2019re already looking forward to the next one! \r\nSee you at TOUCH 2027!\r\n\r\n<img src=\"https:\/\/bbtrading.ch\/cms\/wp-content\/uploads\/2026\/09\/Team_1_optimiert_gesichter_unveraendert.png\" alt=\"bb trading team at TOUCH 2026\" width=\"100%\" class=\"alignnone wp-image-18409\">\r\n<p style=\"height: 11rem; margin: 0;\"><\/p>","text_element_text_element_layout":"default"}],"one_col_bgcolor":"default","one_col_padding_top":"default","one_col_padding_bottom":"default","one_col_margin_top":"default","one_col_margin_bottom":"custom-1"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TOUCH 2026 recap: Inspiration &amp; promotional products up close. | bb trading<\/title>\n<meta name=\"description\" content=\"1&#039;112 visitors, 85 exhibitors and an award for bb trading: A look back at TOUCH 2026 and our trade show highlights. \u27a4 Read more\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bbtrading.ch\/cms\/en\/news\/a-look-back-at-touch-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TOUCH 2026 recap: Inspiration &amp; promotional products up close. | bb trading\" \/>\n<meta property=\"og:description\" content=\"1&#039;112 visitors, 85 exhibitors and an award for bb trading: A look back at TOUCH 2026 and our trade show highlights. \u27a4 Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bbtrading.ch\/cms\/en\/news\/a-look-back-at-touch-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"bb trading\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-18T10:32:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bbtrading.ch\/cms\/wp-content\/uploads\/2026\/09\/Award-Bild-Teaser.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1254\" \/>\n\t<meta property=\"og:image:height\" content=\"1254\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lee Saydam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lee Saydam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/en\\\/news\\\/a-look-back-at-touch-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/en\\\/news\\\/a-look-back-at-touch-2026\\\/\"},\"author\":{\"name\":\"Lee Saydam\",\"@id\":\"https:\\\/\\\/bbtrading.ch\\\/cms\\\/en\\\/#\\\/schema\\\/person\\\/3131e6dd92aca2dab80cdc0ffe1228dd\"},\"headline\":\"1&#8217;112 visitors, 85 exhibitors &#038; 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